Katrina Dixon joins FLYdocs as Chief Marketing Officer
By Nomsa Sibanda
28 July, 2017

We are pleased to announce the recent appointment of Katrina Dixon as FLYdocs Chief Marketing Officer. Katrina is an expert technology marketer with vast experience in growing brands internationally, and she joins us at a time when we are experiencing rapid growth in our client acquisition and market momentum.

Katrina’s focus will be on improving FLYdocs market position in existing and new geographies, introducing go-to-market campaigns which ensure that all stakeholders in the aircraft leasing industry are aware of the transformational capabilities of the FLYdocs aircraft data and records management digital platform.

Adrian Ryan, FLYdocs CEO comments

“Katrina is the right marketing leader for FLYdocs next phase of growth. We expect her contributions to be immediate and impactful, as we continue to educate an international market which is heavily reliant on paper of the benefits of digital lease returns, and the power of big data analytics to transform their aircraft maintenance and repair operations.”

Katrina added

“I’m excited to join this talented and enthusiastic team at a time of great opportunity with FLYdocs leading the charge on the digital revolution happening within the aircraft trading and the MRO sector. My aim is to help the company quickly achieve many more strategic milestones, expanding our market reach into new and existing territories by communicating the business benefits and client successes from adopting new, improved and advanced lease return processes.”

Katrina brings experience from over 20 years of working for global technology companies, large and small, including IT leaders and innovative UK start-ups. She’s witnessed the marketing industry’s own digital revolution first-hand, and will deliver both traditional and online strategies to engage with clients, partners, media and other industry players.

What they said

  • FLYdocs has successfully completed lease return projects for Wizz Air in the past, which gave us great insight into the power of their system. Now with full access to FLYdocs®, we have the right platform to manage all of our records across the entire portfolio.
    - Heiko Holm, Technical Director, Wizz Air
  • We can instantly see a project status, identify queries and delegate team members to respond to them all within the system. This detailed visibility provides us with every confidence in our ability to successfully redeliver this large number of aircraft in such a short period of time.
    - Jan De Meyer, Technical Representative & Records Manager, Brussels Airlines
  • We expect the FLYdocs® system to facilitate smoother aircraft lease returns, through benefits such as the structuring of and access to our maintenance records.
    - Rob Saunders, Manager Engineering Development Cathay Pacific Airways
  • We have already enjoyed the benefit of cost and time savings involved with researching historical information – what used to take days to complete, now takes mere seconds to search and find documentation.
    - Jim Landers SVP- Technical Operations Hawaiian Airlines
  • The FLYdocs document audit was very comprehensive and captured a lot of discrepancies that might have otherwise been missed during a physical on-site documentation review. Once in a digital format, it was very quick and easy to locate a required document or piece of information.
    - Dean Pang, Engineering Executive at SilkAir
  • FLYdocs® allows us to be prepared and in a proactive position instead of reacting to document findings from a lessor just before the physical inspection starts. The feedback from the lessors is always positive as they can review the documents online and on different remote locations.
    - Werner Reiser Senior Manager Phase Out Program SWISS International Air Lines Ltd
  • We are excited to be moving to a new digital way of working that will transform our current engineering practices and we ensure that we deliver against our ambitious asset transition programme, keeping us and our fleet at the forefront of aviation in Europe.
    - Cemil Sayar, Director Technic, SunExpress
  • FLYdocs not only brings a leading software solution but also specific expert knowledge in the area of commercial aviation records management.
    - Rob Saunders, Manager Engineering Development Cathay Pacific Airways
  • The visibility and advanced electronic real-time audit functionality across both the records and aircraft physical inspection sides of the process have allowed Virgin staff, our MRO partners and the lessors, lessees and aviation authorities involved in the process to pro-actively manage each delivery with ease.
    - Rick Daniels Information Services & Airworthiness Records Manager Virgin Atlantic Airways
  • The platform’s superior functionality will provide us ease of use and multi-user web access to technical aircraft records from anywhere in the world.
    - Justin Goatcher, CDB Aviation, Head of Asset Management
  • The platform will bring much more versatility and control across the entire audit and transition process. We are also excited by the improvements it will make to our aircraft remarketing and trading performance too.
    - Rich Poutier, Chief Technical Officer, MCAP
  • We were impressed by the technical capabilities of the FLYdocs® platform. We contracted FLYdocs to manage the complete project from scanning to audit, and have the FLYdocs team to thank for their hard work and expertise.
    - Barry Keenaghan, Project Manager, NAC

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