flydocs Announces Rebrand Launch to Align with New Corporate Strategy
Staffordshire, UK – 26 May 2021
flydocs, the market-leading digital asset management solution provider today announced its rebrand towards a partner and digital innovation driven approach aligned to its new strategy. The rebrand which includes a new visual identity and brand story marks the next stage of flydocs’ strategic growth.
After over a decade of being widely recognised as a global leader in digital records management for the aviation sector, flydocs now has ambitions of revolutionising the future of the commercial aviation asset lifecycle. In this new chapter, the brand identity takes on a more modern and minimalistic view to complement the simplified messaging that flydocs will be driving in the market to support its strategic ambition of becoming the Partner of Choice for its employees, customers and the wider aviation industry.
Speaking on the rebrand, flydocs CEO Andre Fischer said:
“This process has been extremely exciting for me personally and it’s certainly an important milestone for all of us here at flydocs. We have now developed a clear strategy that triggered the inception of our new brand story which is all about simple messaging, sustainable partnerships and digital technology. We are very intentional about being customer-centric and driving innovation whilst living our core values of transparency, respect and collaboration. This rebrand really supports us in repositioning ourselves very uniquely as a trusted partner that delivers real value through our global team of experts and our digital solutions.”Andre Fischer, CEO, flydocs
He also added, “Building on our heritage which has driven our growth this far, we are now looking into the future with confidence that we will be able to achieve all of our strategic goals, and this rebrand forms a very crucial part of that journey.”
To coincide with the rebrand, flydocs launched a new website that continues the evolution of the new creative identity, vision, mission and values, better aligning to its true value proposition. The website showcases the new flydocs brand identity with a focus on brand experiences of its people, asset solutions and industry partners.
flydocs is an asset management solution provider with the aviation industry’s most comprehensive solution for creating value out of aircraft maintenance data. We offer the tools and expertise that allow all industry stakeholders to drive sustainable innovation to help build the future of the commercial aviation asset lifecycle.
Recognised as a global leader in digital records management, we were founded in 2007 and are 100% owned by Lufthansa Technik. With over 280 employees in multiple locations spread across the globe, we are trusted by over 75 airlines, lessors and MROs to deliver measurable long-term operational and cost efficiencies.
For more information please contact:
Email: [email protected]
Telephone: +44 (0) 1827 289 186